Exclusive GDPR Stats; US Startups Are Better Prepared Than European Counterparts

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With less than 10 working days to go to GDPR D-Day, SMBs are feeling the pressure most. Over 4,000 took part in Mailjet’s recent active GDPR readiness test in the last 8 weeks and the top findings are:

  • 80% continue to collect personal data from customers
  • 67% still aren’t protecting it properly through encryption technologies
  • US startups are generally better prepared than their European counterparts

Data protection:

  • Despite low results, the United States is at the top of the data protection ranking with 53% of US startups stating they encrypt the data they process and 47% have a warning system in case of a breach that could put customer data at risk
  • Europe is falling behind on this, particularly in France with only 21% of start-ups declaring they protect their data properly and 28% having an alert system in place
  • The UK is the best positioned in the European ranking with 33% encrypting data and 44% have an intrusion or breach alert procedure

Data consent:

  • French startups are again ranked last in Europe when it comes to seeking consumer consent (40%) and allowing consumers to simply withdraw it (53%)
  • The UK is better positioned to obtain consent (50%) and to allow consumers to withdraw it easily (62%)
  • However Spain tops the list for consent, with 60% seeking this and 75% incorporating straightforward withdrawal
  • The results are more nuanced for the United States, half of respondents (50%) ensure that consent is obtained, but only 44% make it easy for clients to withdraw consent

Data minimisation (The principle of data minimisation consists in collecting only the data strictly necessary to achieve the objective):

 

  • In Europe, the gap between France and the UK is notable with 80% of UK startups recognising the importance of data minimisation tactics compared to only 68% of French start-ups
  • Spain again leads the charge with 84% only collecting necessary data and 80% in the US

Third-party providers compliance:

  • Working with a supplier that is not GDPR compliant puts the reputation of companies at risk and exposes them to significant financial implications
  • Yet around the world, the results are worrying with less than half of start-ups checking their suppliers’ compliance
  • Germany in particular unfortunately comes bottom of the list, with only 37% ensuring their provider compliance whilst the US is top with 52%
About Mailjet
Mailjet is a global email service provider, offering businesses an intelligent all-in-one solution to create, send and optimise both marketing and transactional emails. Serving over 100,000 customers, including The AA, Radisson Blu, trivago, Lyst, Amnesty International and Product Hunt. The company’s sophisticated analytics tools and simple APIs give businesses the best understanding of how to maximise the benefits to each individual contact of every email sent. Founded in France, Mailjet achieves exceptionally high deliverability rates for its global customer base through a combined emphasis on achieving the email sender’s goals and safeguarding brand reputation over time. Follow us on Twitter or learn more at www.mailjet.com.