Adobe adds anomaly detection, new mobile SDK to Marketing Cloud

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Despite a major cyber attack on its burgeoning cloud platform recently, Adobe is moving full steam ahead with regularly scheduled updates to its Marketing Cloud.

Tuesday’s announcement hones in on Adobe Analytics, an element of the platform targeted towards sales and marketing teams that delivers real-time reporting and visualizations based on social and other online ad campaigns.

The major hotspots for the fall release are video and mobile data tracking.

For video, Adobe has upgraded the metrics to capture user data every 10 seconds for content and every five seconds for online ads using “heartbeat” measurements, which are described to aggregate this data and then display it in Adobe Analytics for quicker insights and turnarounds.

SOURCE: zdnet.com


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