US Businesses Ignoring GDPR

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Three-quarters of non-IT leaders at U.S. firms believe that the European Union’s (EU) upcoming General Data Protection Regulation (GDPR) does not apply to them according to an NTT Report. Chris Olson commented below.

Chris Olson, CEO at The Media Trust:

Chris Olson“All enterprises with an interest in Europe–customers, employees, data centers, legal entities, etc.–should be concerned about GDPR and how the digital environment impacts their ability to comply. While most enterprises are busy identifying data points within their organizations most have overlooked the data collection activities occurring on their websites and mobile apps. The internet is a highly-dynamic environment requiring a host of vendors to render content on the consumer browser. Not only do most enterprises not know the full scale of vendors executing code, but also they’d be surprised about the amount of consumer data collection activity, i.e., cookie drops, pixel fires, device fingerprint, etc.”

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