Security Expert Comments On Firefox Blocking Pop-Ups In Next Release

In the new year, Firefox will be hiding notification pop-ups by default with their new Firefox 72 release in an effort to fight spam.


EXPERTS COMMENTS
Mike Bittner, Associate Director of Digital Security and Operations ,  The Media Trust
November 05, 2019
While developed for good intentions, pop-ups have become a widely abused website feature that now enable low-quality ads and malware attacks.
Pop-ups were a good idea until they weren’t. While developed for good intentions, pop-ups have become a widely abused website feature that now enable low-quality ads and malware attacks. Most users now avoid them by blocking them altogether, a move that renders useless those designed to offer useful notifications or show quality ads. In fact, surveys consistently show that consumers don’t mind pop-ups when they’re relevant and unobtrusive. The backlash has been building up over the past several years’ mounting abuse by bad actors on the one hand and, on the other, digital ad supply chain players who pay little to no attention to user experience. Intrusive pop-ups are just one among many contributors to deteriorating user experience. The question players along the digital supply chain must answer is whether and, if so, how they plan to change their tactics to entice engagement while responding to consumers’ growing demand for privacy and security. If they fail to respond, the internet will cease to be free and when that happens businesses and consumers will stand to lose.

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