SMEs shifting towards a focus on mobile devices – they need software/operating systems which will allow them to handle all the tasks they currently do on desktop/laptops to have the same ease of use on mobile devices such as the ability to manage social media, edit excel, and creating and editing a website.
Business owners, who are ultimately consumers, want the same simplicity and accessibility on mobile devices as they enjoy on desktop devices. They need to be able to do more on mobile – rather than just viewing results, they need to be able to action on them.
The big news for Windows 10 Mobile is its cross-compatibility with iOS and Android apps – this means getting android/IOS apps on Windows 10 without the need for developers to rebuild them fully for Windows.
Leading platforms like Windows should be striving to set the standard for functional browser based applications. Users shouldn’t need a separate application to perform a task. Windows have moved somewhat in this direction by unifying the experience between mobile and desktop, not just from an interface perspective but by syncing user notifications and actions.
The future of the consumer/small business mobile experience is simple, social and mobile. Technology that seamlessly integrates desktop and mobile is exciting. Customers need to be able to perform any task on any suitable device and the multi-function of Windows 10 and Windows 10 for mobile allows for this.
About Laurent Gibb
As CEO, Laurent leads the BaseKit team with over 15 years of experience in online marketing. He is responsible for shaping our vision and future direction, developing our overall growth strategy and leading our push into new markets.