Canada’s Anti-Spam Legislation (CASL) is about to mark its one year anniversary since going into effect. The law has worked to limit the amount of spam coming into Canada and this week, we see another company being fined for violating the law.
Comment from Ken Simpson, CEO of Vancouver based MailChannels on Canada’s Anti-Spam Legislation (CASL) Nears One Year Anniversary, Porter Airlines Fined $150K.
Ken Simpson, CEO of MailChannels :
“Canada’s anti-spam legislation is not only effective in theory but in practice. Porter Airlines was stung because it didn’t have proof of consent for every email address on its mailing lists. The importance of adhering to the new CASL regulations cannot be understated: send email using best practices, or pay.
With Canada’s success during just the first year of implementation, we think it’s likely other countries will begin tabling similar legislation. While it would be nice to predict that CASL will eliminate all spam, the reality is that the most we can expect is a reduction in poor email marketing practices by legitimate companies: criminal senders will continue to send regardless of the rules. This would, however, still be a major win for email users worldwide.”