Consumer trust in a business has never been so critical. Hackers publishing the details of 37 million Ashley Madison users has left patrons exposed and the businesses reputation in tatters. The reports that 9.7 gigabytes of data has been posted, including member’s account and credit card details, demonstrates the need for customers to feel confident that their financial and sensitive details are safe when parting with them. The bottom line is, if the public does not trust your brand, they aren’t going to give you their custom.
In fact, recent research by Elitetele.com found four in five consumers aren’t confident that their financial information is secure when dealing with big brands. In addition to this, a third (33%) don’t believe their data is more safe today than it was five years ago.
Businesses need to ensure they have the correct technologies in place to protect consumer data so it can proactively communicate its security to its customers, earn their trust and therefore safeguard the growth of the business. One initial, simple step a business can take is to ensure they are PCI compliant.
At Elitetele.com, our mission is to help businesses grow and improve performance through the powerful provision of bespoke technology and communication solutions. Our vision is to be the communications supplier and employer of choice.As one of the fastest growing privately owned technology businesses in the UK, we will continue to accelerate our growth by bringing together the best technical minds in the marketplace with unrivalled and innovative unified communications solutions and internet services for businesses.We are the only unified communications provider to be featured four times in the Sunday Times Tech Track 100, which recognises the fastest growing technology companies in the UK. Elitetele.com is aSwyx Gold Partner, and the first unified communications provider to be presented with Swyx’s International Partner of the Year Award 2013.We employ over 100 staff members across six offices, including a European arm in Madrid. Customers include, Merlin Entertainments Group, P&O Ferries, American Airlines, Yo! Sushi and one third of the Premier League football clubs.