Coming up this summer, Google is expected to be introducing a new “auto-delete” tool that will get rid of data and will also be unveiling “Incognito Mode,” to the Google Maps app where users will be able to search locations without being tracked.
Mike Bittner, Associate Director of Digital Security and Operations at The Media Trust:
“It’s not entirely true that consumers don’t care that companies mine and exchange their data–they just don’t know it’s happening or to what extent they’re being tracked. Starting in January, companies will have to be more transparent about their data processing activities, and give consumers easy ways to opt out or delete their information. Whether they like it or not, California’s upcoming privacy law will likely be the de facto law across the country, and running afoul of it is a bad revenue strategy.”